ZorbasMedia Interviews Ian Fernando about his Transition from Affiliate Marketing to Amazon FBA - Ian Fernando

ZorbasMedia Interviews Ian Fernando about his Transition from Affiliate Marketing to Amazon FBA – Ian Fernando

Ian Fernando: Thanks.

Aleksis Zorba: Thanks very a lot for coming.

Ian Fernando: No, I admire it.

Aleksis Zorba: Welcome to our Barcelona studio in right here. I want to begin by asking you a bit in regards to the starting of your profession, what’s it referred to as profession an affiliate marketing online. What did you do earlier than you began, and the way have you ever truly obtained concerned?

Ian Fernando: Sure, certain. I feel it’s certainly one of my favourite tales, and lots of people truly get pleasure from it simply because it goes from an precise particular person having an everyday job, however for me, I truly needed to work three jobs. So I used to be a customer support consultant that night time, as a name middle. Human useful resource managers throughout the day, after which I used to be additionally a waiter on the weekends.

Aleksis Zorba: Do you have got any time to love sleep?

Ian Fernando: Sure, precisely. So by the point one job finishes, I solely have one and a half hour from my human useful resource job within the day, as a result of it went from like 7:00 to 4:00, after which the following job on the name middle began 6:00. So I had traveled from one to a different, they’re mainly each ups and downs. However in any case I used to be doing that, and now I feel to myself what I would like to determine the best way to do away with at the very least two jobs, the place I've one job.

Aleksis Zorba: Was it not attainable to make a dwelling simply having one job? Like, let’s make clear it, the place was it?

Ian Fernando: Sure, so in New Jersey.

Aleksis Zorba: New Jersey.

Ian Fernando: Sure, proper. At the moment, my mother and father kicked me out of the home as a result of I didn’t need to end school. And so they paid for my first semester in school in Pennsylvania, and since I had a horrible GPA, I used to be below like suspension or warning for the following semester, so I paid the following semester of that. After which since I obtained a horrible GPA, they wouldn’t settle for me again into school.

After which I went to a neighborhood school for about two and a half years, after which I obtained kicked out for preventing. So to myself like nah man, I can’t work out the best way to be a scholar or a correct learner, after which I simply instructed my mother and father I don’t need to return to highschool. After which that’s once they resolve hey that is my home, you go to highschool, otherwise you don’t, otherwise you depart, after which I simply determined to depart. After which at that time, I used to be clearly working these three jobs, simply to pay for my hire and simply to eat for the remaining time.

Aleksis Zorba: How previous have been you by then?

Ian Fernando: I need to say 20-21 years previous, as a result of I went to varsity nearly a yr after, so sure, 20-21. After which I truly obtained job of eliminating two and utilizing benefit which is the place I turned a telecom analyst. After which from there, I truly climbed the ranks of this firm from the decision middle place and mainly obtained to a telecom analyst place.

And that’s type of the place I realized all my information hacks and realized about Excel and all that. However at that time, I used to be like attempting to determine okay if I’m making these figures a yr, am I capable of do some advertising and marketing on-line to mainly place this earnings? I mainly began on-line by googling the best way to earn cash on-line.

Aleksis Zorba: Why did you need to go browsing?

Ian Fernando: At that time, the one motive I need to go browsing is that once more the three jobs I had, I didn’t work out every other technique to earn cash on them. So ought to I get one other fourth job? The fourth job, I used to be like no I don’t even have time to sleep. So I simply mainly googled the best way to earn cash on-line.

However once I did that, I couldn’t even afford Wi-Fi or web in my residence at the moment, so truly stole a Wi-Fi repeater from my retailer, placed on the sting of my residence and took any individual else’s open Wi-Fi or hack or no matter and that’s how I used to be capable of get entry to the Web for a small time frame. After which I simply turned up Google, and I figured about eBay, and I realized about reselling.

And from reselling, I used to be like oh man that is nice. I’m making sum of money. After which I feel I used to be working two jobs at that time, after which I used to be like how can I do away with the opposite job and develop my eBay enterprise. The issue I had is that I couldn’t handle my prospects, and the e-mail templates and buyer requests to correctly service them.

Aleksis Zorba: Was it since you didn’t prefer it?

Ian Fernando: No, it was simply the job, proper? I couldn’t spend the time. So at that time, I googled the best way to earn cash on-line with out prospects.

Aleksis Zorba: And CPA advertising and marketing simply confirmed up?

Ian Fernando: Appropriate. CPA advertising and marketing confirmed up, and that’s once I signed up with one affiliate community. Azul adverts, I’m unsure if them.

Aleksis Zorba: They’re now not round.

Ian Fernando: Appropriate, they’re now not round. However they’re the one which mainly helped me to be; I feel they’re the primary stepping stone for me to develop into the place I'm immediately.

Aleksis Zorba: How lengthy did it take you to achieve first 1000 immediately?

Ian Fernando: Oh, my affiliate administration is such job, like inside 25 days like actually the primary month.

Aleksis Zorba: Actually? In 45 days?

Ian Fernando: Sure, or lower than.

Aleksis Zorba: Proper. And what sort of supply is?

Ian Fernando: At the moment, it was a long-form tax supply. So it was like 4 pages, and I feel like 13 questions or no matter. And I forgot what the payout was, but it surely did very nicely at the moment.

Aleksis Zorba: Sure. What was your first site visitors supply?

Ian Fernando: Google AdWords, as a result of she positively helped me the best way to push this supply on Google AdWords.

Aleksis Zorba: In order that was sizing immediately, and a few days I’d imagine for some ups and downs it normally goes. And to my understanding, that was additionally fully Whitehead?

Ian Fernando: Appropriate. However that is additionally a seasonal supply, so it’s solely lasted, when is tax season within the U.S March, April.

Aleksis Zorba: You need to use March or April.

Ian Fernando: Sure. So three month, two months of earnings that’s the place I made my I assume huge bounce.

Aleksis Zorba: In order that’s the way you even have been launched to advertising and marketing, you by no means obtained again to company job ever since?

Ian Fernando: No, I haven’t been again.

Aleksis Zorba: Proper. Inform me then what you do now, and what makes you most of your cash?

Ian Fernando: So, proper now, I nonetheless do affiliate marketing online, I nonetheless purchase site visitors.

Aleksis Zorba: You continue to run campaigns your self.

Ian Fernando: Sure.

Aleksis Zorba: It’s uncommon these days.

Ian Fernando: Sure, for certain. I imply it’s clearly not the quantity of figures that I’ve had prior to now, but it surely will get me going. There’s quite a lot of focus the place I’m doing now Amazon FBA, and I simply began this yr, and I’m already at 4 determine month income, and my purpose now's to hit the 5 figures, which I ought to be capable of get there throughout the subsequent 30, 45 days alright. So affiliate marketing online, my weblog, and Amazon mainly the three issues I’m concentrating on.

Aleksis Zorba: And as for Amazon, you began identical to this yr, proper?

Ian Fernando: Sure. February this yr I began, after which very a lot April I hit oh Might was the month the place I hit about 4 thousand income, so I used to be truly fairly enthusiastic about that one.

Aleksis Zorba: It’s referred to as Amazon FBA for many who should not acquainted guys, FBA stands for achievement by Amazon. And so far as I perceive, this mannequin they handle every little thing like achievement, transport, buyer care all it's good to do is like…

Ian Fernando: Ship the product to them.

Aleksis Zorba: Proper, and discover the best product.

Ian Fernando: Appropriate, sure. However I’m truly doing grant arbitrage; I’m not doing like a white-label or something like that. So model arbitrage is mainly saying, I imply it’s all of the phrase for it like retail arbitrage.

Aleksis Zorba: Sure, or product arbitrage.

Ian Fernando: Sure, product arbitrage. What you’re mainly doing is discovering this shirt on clearance or no matter for 5 {dollars}, and also you’re promoting on the market worth for $25.

Aleksis Zorba: How do you do this?

Ian Fernando: I imply there are quite a lot of tales, particularly to the retailer you bought to bodily go to the shop and store. Or there’s on-line arbitrage the place you possibly can simply purchase the merchandise, and wholesale on-line or purchase clearance gadgets on-line additionally.

Aleksis Zorba: So that you mainly attempt to discover low priced gadgets and the attempt to promote them.

Ian Fernando: Appropriate, sure. So the FBA mannequin is slightly bit dearer, simply since you’re paying for a month-to-month payment to Amazon, and also you’re paying I assume the service charges 4 instances as nicely.

Aleksis Zorba: For every supply?

Ian Fernando: Sure, appropriate. So one thing like this shirt that price me $5 will in all probability technically price me $15, due to the service charges at Amazon places on, taxes per states wherever it’s being delivered.

The month-to-month payment, after which I’m solely making what $10 margin or a $5 margin. However it’s value it for me, as a result of if I did FBM, Amazon FBM which is fulfilled by service provider’s proper I've to ship it, I've to handle the client.

Aleksis Zorba: Which might be in all probability much more costly for you?

Ian Fernando: Appropriate, it is likely to be sure.

Aleksis Zorba: And time-consuming.

Ian Fernando: Appropriate, the time worth and comfort, appropriate.

Aleksis Zorba: Cool, that’s fairly attention-grabbing. How related is that to site visitors arbitrage?

Ian Fernando: The factor is that if I began doing Amazon PPC for my arbitrage initiatives, or shopping for site visitors by Fb to the product arbitrage that I've, then it really works in that method. However there’s actually no similarity until it’s like shopping for one thing for reasonable, getting a conversion for the next value that’s just about the identical mannequin.

Aleksis Zorba: How do you entice site visitors, is simply run inside Amazon’s retailer?

Ian Fernando: Oh no, they've reported, so I log into reporting nearly as soon as every week, after which I take advantage of information studio, Google Knowledge studio to filter out what I have to see correctly. However Amazon offers you all that data; it’s simply not like a correct reporting factor as a result of there’s simply, I don’t suppose they’d think about that in any respect.

Aleksis Zorba: How does Amazon rank merchandise?

Ian Fernando: Oh, I imply it varies from product title, the recognition of the merchandise. Some gadgets are seasonal like I keep in mind shopping for like 100 gadgets of this fleece once they’re in clearance, and fortuitously I used to be capable of promote at the very least 80% of it simply earlier than March by beginning with stock caught in there now, all proper. However it actually varies, I feel.

Aleksis Zorba: And the way do you enhance gross sales, like when you see that one thing is promoting very nicely, how do you make it even greater?

Ian Fernando: Sure. So Amazon will truly let you know this product is doing very nicely, they advocate a certain quantity of things to patrons of that product. So Amazon provides you with hey, that is truly on fireplace in your retailer, you can purchase extra of these things. However the issue is for certain retailer doesn’t have 80 gadgets; it's a must to supply from a number of areas. And one particular person may need it for 5 {dollars}; one other particular person may need it for seven, so it's a must to work out that math. So the problem I’m having now's simply the scalability issue, which I’m attempting to determine it out.

Aleksis Zorba: And the way do you discover the best product? How do you check in one other method?

Ian Fernando: Sure, that’s a really time-consuming factor. So I do have a VA, all he does is seems to be at web sites all day.

Aleksis Zorba: Digital assistant, proper?

Ian Fernando: Digital assistant, sure. And there’s a scoreboard that I take advantage of or a Google sheet that I take advantage of on the best way to rating a product. So what he does it’s he’ll discover one thing on like Newegg.com, search the title in Amazon after which I've a software that I've like Helium 10 or Bibot Professional, after which it tells me the precise rating of the product.

Aleksis Zorba: How probably that will probably be ranked?

Ian Fernando: If it’s ranked within the thousands and thousands it’ll be arduous to promote, however I solely decide a selected rank that I take advantage of, and that’s the one time the place he’ll advocate me that product. If he recommends me that product, then I’ll go forward and purchase as a lot as I can and retailer.

Aleksis Zorba: And simply began truly testing it, you first have to speculate by sure quantities of things, ship them to Amazon, and that’s the way you begin testing.

Ian Fernando: So I mainly purchase identical to 5 gadgets to see if it should transfer, and if Amazon decides to inform me or advocate to me hey, you can purchase 25 of those, then that’s once I’ll go forward and purchase extra.

Aleksis Zorba: What niches are type of most engaging in your expertise?

Ian Fernando: Why not I do quite a lot of like clothes and toys. Some digital, like among the third occasion model merchandise in electronics, these are mainly the three areas I’ve been on or that I’ve been promoting.

Aleksis Zorba: What wouldn’t you advocate to go to for what area of interest? I feel the extra aggressive they're, the tougher they develop into.

Ian Fernando: Sure, I imply, I don’t even know simply because I haven’t touched each area of interest, proper? So I’ve solely centered on like toys, electronics, garments, books. What I in all probability can advocate is to not purchase every little thing that’s discounted, and since what’s occurring is what I see occurring is that folks which might be studying in Amazon, they’re doing the identical issues as what I’m doing, however they’re additionally shopping for every little thing at discounted.

So what you suppose began discounting on Amazon, you’ll have one other eighty individuals doing the identical factor, and also you’re competing in opposition to them. And by the point you ship it they usually ship it, you’re once more competing at pricing wars. So when you decrease your value, you decrease your value.

She’ll decrease her value, and now you’re like oh you’re not making sufficient revenue anymore. As a result of what you thought you’re going to promote for $25, you’re now signal it for like $7 as a result of the particular person within the group of individuals of shops simply needs to make a greenback, or transfer that stock, so that you undergo this value struggle problem.

Aleksis Zorba: Alright. How a lot capital do you suppose one ought to have to attempt to enter this mannequin?

Ian Fernando: It actually solely take, let’s see it’s $50 a month for Amazon, after which to purchase the stock I feel you solely want like lower than $500 all proper if you should purchase issues discounted.

Aleksis Zorba: Every other bills?

Ian Fernando: The opposite bills is Amazon; you don’t do any Merch as a result of Amazon takes care of it.

Aleksis Zorba: You don’t want any creators [Inaudible]

Ian Fernando: Nothing, sure. Since this merchandise is already listed, all I obtained to do is simply ship it to them. So whoever listed this merchandise for earlier than me, have management of that itemizing. So all I've to do is simply ship the stock. So it simply takes like in all probability 300 {dollars} of your cash, finds merchandise, time, and that’s actually it.

Aleksis Zorba: Are you already worthwhile, or break-even?

Ian Fernando: Sure, I’m already worthwhile; I used to be already worthwhile. Oh, at first, I wasn’t worthwhile, as a result of I purposely needed to lose cash simply so I might study the method.

Aleksis Zorba: Attention-grabbing.

Ian Fernando: I’m extra of a man that once I heard about it in AWA Bangkok, or affiliate world Asia, Bangkok two years in the past or final yr. I used to be , so I used to be like let me attempt it. I actually went spend my time on YouTube for nearly every week or two weeks, after which I used to be like what I’m going to do that, let me attempt it.

After which all I did was supply issues round the home, went to shops, purchase stuff, and I already knew in my head I used to be going to lose cash, however I simply needed to really feel out the method of the best way to do it inside Amazon, what do I click on, is there the rest I've to study.

Aleksis Zorba: To get your fingers soiled.

Ian Fernando: Sure, precisely. I’m extra of an individual that permit me fall within the mud; let me clear myself later earlier than I can bounce over the mud.

Aleksis Zorba: Alright and the way lengthy did it take you to only get issues going?

Ian Fernando: Actually throughout the similar week, every week. So after two weeks of watching movies, every week of possible sourcing and one other week of determining Amazon, after which I used to be like oh I lastly obtained my first examine which is 2 weeks later from the primary preliminary purchase, I assumed to myself that is simple then.

Aleksis Zorba: Is that like your acutely aware choice to make this transition to extra type of e-commerce from CPA advertising and marketing?

Ian Fernando: Sure, appropriate. So that is the explanation why I began Amazon as a result of site visitors sources come and go, gives are up and down. The steadiness of site visitors and conversions are identical to by no means constant. So at the very least I really feel like with Amazon and everyone transferring to eCommerce, that I can make the most of Amazon’s large quantity of patrons, and simply ship a compulsory and hopefully I am going in that route. However I feel I’ll nonetheless be an affiliate, as a result of each time I do one thing I at all times transfer again to being an affiliate, I at all times fall again to develop into an affiliate for some motive, so we’ll see.

Aleksis Zorba: Do you take into account your self an affiliate or an entrepreneur?

Ian Fernando: What I feel is I’m simply a web based marketer. What I assumed earlier than was that I used to be an entrepreneur, however then once I offered my firm, and made initiatives, and made issues like software program’s I didn’t see myself as an entrepreneur, as a result of I spotted that each one I’m doing is simply attempting to earn cash. I’m not attempting to alter your expertise, his expertise, the world.

Aleksis Zorba: That’s why you began to jot down your weblog?

Ian Fernando: Effectively I wrote on my weblog once I first began simply to maintain tabs on myself, and I’m specializing in my weblog now simply so I can rebuild up my model within the advertising and marketing area. Regardless that I’ve been in it for therefore lengthy, however the weblog makes cash in itself.

Aleksis Zorba: Do you write it for cash, or not solely or by no means?

Ian Fernando: I don’t write for cash on it, it’s extra like experiences. If any individual needs to do a publish on it, sure I imply I’ll ask for a payment for certain. However there’s no money-focused pushed mannequin behind my weblog in any respect. And it’s the explanation why I don’t suppose I'm an entrepreneur as a result of I’m actually not altering the world.

Aleksis Zorba: Do you need to? That is a vital query.

Ian Fernando: I’m going by this bizarre part in my life now, the place I’m like do I need to be a mind-boggling changer of the world, or do I need individuals to recollect me twenty years from now, and I’m prefer it’s okay I assume, however I’m unsure, all proper.

So earlier than I used to be positively all about it, the place I need to construct a faculty within the Philippines, and now I’m simply such in a minimalistic thoughts why I stated that. It doesn’t actually have an effect on me if I do or don't, so it’s type of a battle that I’m at the moment having.

Aleksis Zorba: Was studying a web page about you in Fb, like about you part.

Ian Fernando: Was it good?

Aleksis Zorba: Sure, I loved that. And also you have been speaking about your calling, whether or not affiliate marketing online is your calling or not, one thing like that I what I needed to ask you. What's your calling now?

Ian Fernando: Man, it goes again to the opposite query like I don’t know proper. I’m attempting to determine what's my finish purpose, will I be a traveler for the remainder of my life and simply bounce round, or will even have a house to remain, and simply truly work on the enterprise. Will I create a software program firm as I’ve executed prior to now? I don’t know; I simply let the world take me the place it must take me.

Aleksis Zorba: So that you’re on this part of determining?

Ian Fernando: Sure, I’m on this part of figuring it out, sure. As a result of being within the recreation for therefore lengthy, you type of notice that it’s not in regards to the cash anymore. I used to be explaining to any individual at AWA and a rooftop occasion. And this man was like I can’t wait to be such as you, I need to make my first M.

And I’m like no you don’t need to make your first million, it’s pointless to make your first million, I imply he requested me why and I used to be like nicely I’m extra of a way of life affiliate, I simply need to earn cash simply to dwell a life that I need. I’m not all in regards to the money circulation life model anymore.

Aleksis Zorba: Are you an enormous spender?

Ian Fernando: I was. I used to have like 4 automobiles, crazy-ass watches.

Aleksis Zorba: 4 automobiles?

Ian Fernando: Sure and I imply, after which now I journey with only a carry-on. And I be at liberty, I really feel not so heavy, and that’s type of like dwelling within the life that I feel I need to go in direction of, through which I feel I’m doing.

Aleksis Zorba: Now you have got been within the enterprise for greater than 12 years, 15 years, I imply in case you are nonetheless right here, it clearly signifies that you simply prefer it. What do you want essentially the most about on-line advertising and marketing, affiliate marketing online?

Ian Fernando: I truly like the truth that it will get me the time.

Aleksis Zorba: Time to dwell?

Ian Fernando: Sure, simply time. Time to only journey, or time to only decide up and go to the seashore I imply it offers me the liberty. I imply if I had a nine-to-five, would I be blissful if I’m doing affiliate marketing online nine-to-five? I’m unsure as a result of I've a sure routine that I do throughout my day.

I can’t sit in entrance of my laptop for 9 hours a day, and an hour lunch break. So though I’m an affiliate, would I be proud of a nine-to-five as an affiliate? In all probability not. I’m blissful doing what I’m doing, X sum of money or X period of time on a marketing campaign, that’s what offers me the comfort and time which I admire lots.

Aleksis Zorba: In case you needed to study affiliate marketing online from scratch, how would you act these days in 2019, the place do you go?

Ian Fernando: Tough query I feel to ask as a result of I’m the kind of individual that likes to journey and fall and work out why I tripped and fall. And once I first began, there have been no affiliate markers or mentors which might be affiliate entrepreneurs.

So it’s type of arduous as a result of I can solely speak primarily based on my expertise, proper. I might watch YouTube lots, after which do it your self proper. Perceive that you simply’ll lose 100 {dollars}, and notice that you simply’re dropping 100 {dollars}; you’re not going to be worthwhile from these hundred {dollars}.

Aleksis Zorba: Do you imagine it's helpful to observe individuals speaking about affiliate marketing online?

Ian Fernando: Sure, I agree I completely 100% agree as a result of I study lots from YouTube, all proper. However the factor is you even have to seek out out okay is that this particular person genuine sufficient, that no matter they’re speaking is actual.

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