Tradedoubler has at present (February 28) unveiled plans for an open platform that goals to utilise blockchain know-how to allow automated, direct and clear relationships between advertisers and publishers. The writer API is ready to roll out on March 20 alongside a brand new writer interface as the primary software utilizing this platform.
In line with a press release from the affiliate community, blockchain know-how can be used to retailer enterprise information between companions, with transactional information changing into accessible and totally clear to eradicate fraud and allow the event of recent functionalities round funds, reporting and attribution. Moreover, the writer API will allow companions to develop utilizing the community to combine with their very own inside programs, connecting instruments or construct and develop their very own enterprise streams like cell apps or different functions.
The brand new writer interface may even roll out on the identical day and is the primary software utilizing the writer API. In line with Tradedoubler, this may present enhanced workflows resulting in an improved person expertise mixed with a contemporary feel and appear. Further options like new product feeds, deeplink generator, assist centre and a streamlined report generator will allow customers to work effectively and rapidly entry data to make smarter and sooner enterprise selections to extend their revenues.
The supply of those new interfaces and the matching APIs are scheduled for the second half of 2019. Key deliveries will embody a number of writer person accounts and role-based entry, direct writer recruitment for our advertisers and businesses, validations, inventive and fee APIs.
The brand new platform comes forward of Tradedoubler DisrupTECH on March 28, the UK's largest venue devoted to know-how occasions and goals to deliver collectively advertisers and publishers to share insights into rising applied sciences and greatest follow in digital advertising.
Discover out extra concerning the occasion right here.
Proceed the dialog
or immediately onTwitter or our LinkedIn Group.