How We Built A Six-Figure Affiliate Marketing Business [Case Study] - Sellbrite

How We Built A Six-Figure Affiliate Marketing Business [Case Study] – Sellbrite

Utilizing internet affiliate marketing to develop your ecommerce gross sales is a stable technique, and one thing that Mike Ugino not too long ago wrote about. However I need to take you behind the scenes of our personal affiliate enterprise so you can begin to piece collectively how this all works.

My spouse Kayla and I constructed a six-figure internet affiliate marketing enterprise in below two years. To offer you an thought of what that appears like, right here’s a screenshot of our Amazon Associates dashboard final month:

I’m going to share how we constructed The Wandering RV step-by-step from model new website to life-giving enterprise, together with our mindset and struggles alongside the best way. I’ll additionally share how you need to use a few of our methods to see comparable success. Let’s dive in!

The Backstory: How It Started

I’ll be the primary to confess it—we acquired fortunate selecting our area of interest. We didn’t do any analysis earlier than selecting it. In reality, we didn’t even plan on making a living with the location once we first began; it was simply speculated to be a spot to maintain family and friends updated on our adventures once we lived in an RV for six months after faculty.

It wasn’t till I wished to begin working towards my search engine marketing and content material advertising and marketing abilities on a reside website that we realized the potential we had. The primary publish I wrote that made us an revenue was this one about RV house saving and group ideas.

The inspiration was Brian Dean’s Skyscraper Method. My fundamental thought was to construct out a publish that was much better than something on the web. The following greatest piece had 30 house saving concepts, so I went all the best way to 97.

We printed the article, constructed a couple of hyperlinks to it via visitor posts, then let it roll. I didn’t give it some thought for a couple of months as a result of I assumed it wasn’t working. About six months later, lengthy after I forgot about it, we acquired a examine from Amazon for about $100. The article ended up rating for its key phrase “RV house saving concepts.”

That’s after I knew there was one thing to this skyscraper search engine marketing technique. We determined to place the vast majority of our time in direction of creating extra content material and constructing hyperlinks to attempt to scale up our revenue.

The Essential Components: Hyperlink Constructing & Content material

If there’s one factor you are taking away from this text, let or not it's this:

One of the simplest ways to rank on Google is to jot down wonderful content material and construct hyperlinks to it.

I'm not a technical particular person. Sure, I can construct a WordPress web site and know methods to use plugins, however I do know just about nothing about code. Neither does Kayla.

We’ve achieved over 200,000 month-to-month visits from Google via nothing greater than stable key phrase analysis, nice content material that matches consumer intent for these key phrases, and constructing hyperlinks to that content material via e-mail outreach and visitor posting.

I outlined my key phrase analysis technique right here, nevertheless it principally goes like this:

Construct a listing of the key phrases you deem worthy, prioritize them by quantity, issue, and revenue potential, then get to writing.

The best way to Prioritize Which Key phrases to Goal

Create a Google Sheet, export the listing of key phrases from Ahrefs, after which import it into your sheet. Delete all of the columns besides Key phrase, Search Quantity, KD (Issue), CPC and Clicks. Then create two extra columns titled Click on Ratio and Precedence.

It ought to look one thing like this (minus the guardian key phrase):

Ahrefs gives you all the info besides Click on Ratio and Precedence. To get Click on Ratio, merely use the formulation =E2/C2.

This may present you the ratio of clicks to go looking quantity. For instance, if ten folks search “Invoice Widmer” however solely certainly one of them truly clicks on a outcome, the clicking ratio is 0.1 or 10%.

Professional Tip: In case you spotlight the column and press the % button within the menu, it should convert these ugly decimals to fairly percentages.

The ultimate step is to have a look at the key phrases with the best quantity potential however the lowest key phrase issue. You also needs to consider revenue potential, though defining a precise quantity for this may be more durable than the opposite values.

One choice is to have a look at the CPC. Key phrases with a excessive CPC sometimes have a much bigger revenue potential. Nonetheless, a low CPC doesn’t essentially imply a low revenue potential for you.

For instance, the key phrase “rv storage concepts” solely has a CPC of $0.80, but is chargeable for tons of of {dollars} of income per thirty days. There are some intricacies right here like rating for a number of key phrases, however the principle motive is as a result of the article has nearly 100 Amazon affiliate hyperlinks and, regardless of being an informational key phrase, it nonetheless has a excessive purchaser intent as soon as the reader will get the data.

I like to recommend you prune your key phrase listing one after the other, CPC and likewise the present outcomes to see what individuals are doing to monetize that key phrase and your greatest guess at their revenue from that web page, then prioritize every key phrase on a scale of 1-3.

Subsequent Up: The Content material Define

I spent a whole lot of time selecting the best key phrases as a result of key phrase analysis is arguably crucial a part of search engine marketing. Discover the correct key phrases and the remainder is (pretty) straightforward. Go after the incorrect key phrases and you possibly can waste years of effort.

After you selected your first key phrase, you do NOT need to simply dive in and write the article.

The rationale the overwhelming majority of content material we write ranks on Google is as a result of we create a meticulous define earlier than even occupied with placing phrases on a web page.

You will get a duplicate of our content material define (with directions) from my information to making a living running a blog. I additionally cowl key phrase analysis, discovering associates, constructing hyperlinks, and extra, so it’s price a learn!

The define course of includes:

After that first publish began incomes us a recurring income, our subsequent venture was this text on RV provides advisable by different RV bloggers. The thought was to get the perfect suggestions from individuals who truly use them on a day-to-day foundation, then hyperlink these suggestions to Amazon for an affiliate fee.

The rationale we went with this method was to then attain out to everybody who contributed to the piece to attempt to construct some straightforward hyperlinks to the publish and get preliminary shares and site visitors.

search engine marketing Tip: It’s vital to construct hyperlinks on to the content material/pages you need to rank, not simply to your homepage. All the time observe deep linking every time potential.

Discovering Associates and Diversifying Your Earnings

It's actually laborious to achieve six-figures (or extra) with Amazon’s Affiliate Program. They solely give ~3% fee per sale. To make $100,000 you’d need to ship them about $3.9 million in gross sales.

That’s why it’s vital to diversify your revenue and discover different associates. There are a couple of methods to go about it:

Clearly, the primary choice is the simplest. However the second choice could be much more profitable with the flexibility to make twenty, thirty, and even fifty % commissions on every sale. So get on that telephone!

For us to ramp as much as six figures and past, we diversified by pairing up with six totally different associates for varied merchandise and partnered with Advert Thrive to handle our show advertisements.

Effectivity Utilizing Content material Templates

As soon as we discovered some further companions, it was vital to ramp up content material creation with out sacrificing high quality or search engine marketing. To get round this drawback, I created a number of content material templates so we might scale high quality content material creation and effectivity.

I created three totally different templates primarily based on common content material:

We made these templates utilizing Thrive Architect, although Elementor is one other wonderful instrument that’s a bit extra user-friendly. Mainly, the templates seemed like this:

The intro is written utilizing Brian Dean’s APP technique (Agree, Promise, Preview).

I ask a query they may reply sure to, promise them one thing they’ll need (resembling the perfect RV covers), then preview the content material by sharing what we’ll focus on. It’s quick and doesn’t inform my life story, which is precisely what Google and Google’s customers need.

After inserting the intro template to a publish, we’ll then create the define proper inside Thrive, including all of the headings and subheadings earlier than we begin writing. This cuts down the time to create every article by an hour or extra, which provides up over dozens of posts.

To offer you an thought of what this may appear like utilizing Elementor as a substitute of Thrive, right here’s an instance template Kayla made on her new website, in a publish titled “Why go vegan?”:

You possibly can see that it’s very comparable, however she took some inspiration from well-liked content material websites like Medium and Healthline. With these visible builders, your creativeness is the restrict.

Getting Superior: Utilizing the Hub and Spoke Technique

Up thus far, I shared how we created content material one-by-one to focus on key phrases, then constructed hyperlinks to these articles utilizing visitor posting and relationships. However, lastly, an enormous a part of our success is named the “Hub and Spoke Technique.”

Primarily, you analysis a cluster of associated key phrases and create content material round these key phrases, simply as we did in earlier explanations. The distinction right here is that you simply create a central “hub” web page to focus on the principle, most difficult-to-rank-for key phrase.

The remainder of the content material—your “spokes”—all hyperlink again to the hub web page, in addition to to one another. It appears to be like form of like this:

We utilized this technique on The Wandering RV like this:

Spoke Pages: RV leases in [City] (Reminiscent of this piece on RV leases in Las Vegas)

We created the hub web page and 19 spoke pages to accompany it. The outcome? The hub web page was rating on web page 1 of Google for its primary key phrase inside two weeks of being printed.

The hub and spoke technique wasn’t the one motive for this (it matched consumer intent higher than most of the different search outcomes and we constructed hyperlinks to the web page), however we’ve replicated this technique a number of instances with comparable success throughout our personal websites and our consumer’s websites.

It is because Google makes use of relevancy as a part of it’s algorithm; when you rank for lots of key phrases round a given subject (resembling RV leases, RV leases in Las Vegas, RV leases in Hawaii, and many others.), it turns into simpler so that you can rank for different comparable key phrases (resembling RV leases in Los Angeles).

Moreover, inner hyperlinks cross pagerank, or “hyperlink juice”, from one web page to a different. So when you create a hub web page utilizing the Skyscraper technique and construct a ton of hyperlinks to it, the inner hyperlinks out of your hub web page to your spoke pages improves rankings throughout all the pages. And vice-versa.

It Will Take Time And You’ll In all probability Need to Give Up

This information shares the nitty-gritty of methods to create a brand new website, rank for key phrases on Google, and discover affiliate companions to earn a better revenue. However what I didn’t share had been the struggles and psychological blocks alongside the best way.

Till you resolve to deal with your web site like an actual enterprise—you give it the time and a focus it deserves, you assessment the financials typically, and also you create a real marketing strategy—you in all probability gained’t earn any vital cash from it.

We spent a yr and a half principally working without spending a dime earlier than we noticed any return on our investments. We poured a couple of thousand {dollars} into issues like hiring writers, bettering our internet hosting supplier, rushing up the location, and shopping for instruments like ConvertKit and Thrive Architect. There have been many, many instances we wished to only drop it altogether.

On the finish of the location’s second yr, we’d solely made ~$12,000 from it and spent greater than that getting it there. On the finish of our third yr, we broke six figures. Midway via its fourth yr, we greater than doubled the income from it.

What I’m saying is this can take time. It’s not a “get wealthy fast” scheme. It’s probably that you simply’ll work tons of, if not hundreds, of hours earlier than seeing a dime—and it might even lose you cash for some time. You’ll in all probability need to quit greater than as soon as. It gained’t be straightforward.

However it may be finished when you simply decide to the method and proceed studying. Learn extra articles like these on search engine marketing, take some programs, observe writing and hyperlink constructing, and finally you simply may construct a multi-million greenback empire (or at the very least be capable to retire). You bought this!

To sum up, if you wish to construct a robust affiliate website that makes six figures (and past), you'll want to:

Clearly, there’s extra to search engine marketing than this 2,000-word article can train you. However when you perceive the above concepts, the remainder is simply bonus that will help you rank quicker. Better of luck to you, and when you've got any questions, be happy to depart a remark or ship me an e-mail!

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