Connexity acquires Skimlinks to create the largest independent customer acquisition channel for ecommerce | Industry Leader In Affiliate Marketing Solutions | Skimlinks

Connexity acquires Skimlinks to create the largest independent customer acquisition channel for ecommerce | Industry Leader In Affiliate Marketing Solutions | Skimlinks

SANTA MONICA and LONDON — Could 28, 2020 — Connexity, the main unbiased supply of latest clients and gross sales for on-line retailers, proclaims immediately that it has acquired Skimlinks, the main monetization resolution for commerce-oriented publishers.

On-line retailers are profiting from elevated demand in commerce oriented channels to diversify outdoors of conventional walled gardens like paid search. Connexity’s acquisition of Skimlinks creates the biggest unbiased buyer acquisition channel for ecommerce including 1000's of latest retail-oriented publishers, together with many fascinating and revered consumer-facing media manufacturers. The businesses’ mixed attain will drive almost $2.5 Billion in commerce yearly.

On-line publishers are more and more turning to guide technology commerce income as a strategy to improve monetization of their loyal purchasing audiences. Publishers wish to increase and diversify these monetization sources to incorporate cost-per-click budgets along with conventional CPA budgets. Bringing Connexity’s longstanding direct retailer promoting relationships to Skimlinks’ spectacular community of publishers shall be a giant step ahead in offering quick access to these cost-per-click budgets and enabling each improved monetization yield and diversification.

“Connexity and Skimlinks share an analogous mission as architects of on-line purchasing markets” stated Invoice Glass, CEO of Connexity. “Our options assist retailers purchase new clients and gross sales whereas enabling ecommerce-oriented publishers to monetize engaged purchasing audiences. Combining the businesses creates extra scale on either side of {the marketplace}.”

Retailers promoting on Connexity will profit from quick access to new, high-quality site visitors sources on Skimlinks like marquee publishers comparable to Condé Nast, DotDash, Hearst, Vox Media and over half of the top100 publishers globally. Connexity’s enterprise publishers and ShopYourLikes social influencer companions can even profit from entry to CPA affiliate promoting budgets from over 48,500 retail advertisers dwell on the Skimlinks platform.

Skimlinks publishers will profit from entry to incremental cost-per-click monetization in budgets of premium Connexity retailers together with manufacturers like Dell, Wayfair, Chewy, Kohl’s, Skechers and extra. Skimlinks promoting companions can even get hold of quick access to Connexity’s premium writer and social affect advertising community with none incremental work.

“Our mixed scale will fortify Connexity as a important buyer acquisition channel for retailers and can strengthen writer monetization options”, stated Sebastien Blanc, CEO of Skimlinks. “By marrying Connexity’s CPC search budgets with the broad CPA affiliate monetization protection of Skimlinks, we offer best-in-class monetization for publishers.”

About Connexity
Connexity accelerates buyer acquisition and income progress for retailers. Delivering entry to an unique set of promoting channels, Connexity’s Retail Efficiency Advertising and marketing Community connects retailers with high-value, hard-to-find buyers.

In 2019 Connexity generated over 400M leads and $1.3B in retail income managing product advert campaigns throughout premium content material and purchasing websites, paid listings with preferred-placement and social influencer advertising. Superior marketing campaign expertise and expert analyst groups allow Connexity to ship efficiency optimized to the retailer’s cost-of-sale targets.

Connexity, Inc., is headquartered in Los Angeles and operates in the US, the UK, France, Germany, and Italy. It's owned by Symphony Expertise Group (STG).

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