ClickBank Data and Outside Analytics - ClickBank

ClickBank Data and Outside Analytics – ClickBank

Posted by: Jeff Leget, Director of IT Operations

Some ClickBank shoppers have raised considerations that the visitors and clicks that they see in exterior analytics purposes corresponding to Google and Yahoo Analytics typically don’t match their ClickBank Hop analytics or gross sales numbers.

Affiliate-driven gross sales account for the overwhelming majority of ClickBank’s gross sales, and we're fully dedicated to creating Hop monitoring as correct as attainable. ClickBank will quickly launch new performance that can can help you combine Google and Yahoo Analytics into the ClickBank Hop and gross sales cycle. It will give our shoppers full visibility into the methods through which affiliate promotions translate to Hops, order kind visits, and finally accomplished gross sales.

For the reason that Vendor Thank You web page is the final vacation spot for a ClickBank client following a purchase order, it will appear as if evaluating the variety of accomplished gross sales to the variety of visits to the Thank You web page could be comparatively easy. Nevertheless, I’ll share with you plenty of alternative ways by which visitors can attain this web page, demonstrating why this comparability can typically be inaccurate.

1.       ClickBank Gross sales: The obvious and rewarding approach through which visitors lands on a Vendor Thank You web page is through a profitable ClickBank sale. As talked about on our Vendor Instruments web page, ClickBank will all the time move 9 question string parameters to the Thank You web page. These parameters point out that the customer has positioned an genuine ClickBank order.

2.       Robots: Engines like google spider web sites to enhance search capabilities. The Thank You web page ought to by no means be scanned by engines like google. The Vendor ought to all the time add the META tag described in our Vendor Instruments to stop robots from including the Thank You web page to a search engine checklist.

3.       Buyer Bookmarks: A ClickBank buyer can all the time bookmark the Thank You web page. As soon as bookmarked, they'll go to the Thank You web page as many instances as they like.

4.       GOTO hyperlink within the receipt electronic mail: When a buyer makes a purchase order, ClickBank sends them a receipt electronic mail that features a GOTO hyperlink to the Thank You web page. This GOTO hyperlink is simply legitimate for 14 days after the sale is made. It accommodates an encrypted identifier that ClickBank verifies and ties again to the unique Thank You web page URL given to the client on the time of sale. A buyer is allowed to go to the Thank You web page through this GOTO hyperlink as many instances as they need inside that 14-day window.

5.       ClickBank Buyer Service: In some instances, ClickBank can present a buyer with the unique Thank You web page URL and parameters. That is achieved in instances the place sending the client the Thank You web page URL will hold them from requesting a refund, corresponding to in the event that they have been unable to obtain the product instantly after buy. That is usually solely achieved inside the 60-day refund interval.

So how are you going to, the seller, higher shield your Thank You web page and get extra correct visitors statistics? ClickBank offers a number of methods to guard the Thank You web page in our Vendor Instruments. Listed below are a number of highlights:

1.       A Thank You web page ought to all the time be a script-based web page, corresponding to PHP, ASP, Perl, and many others. A scripted web page can learn and consider the parameters that ClickBank passes. The Thank You web page can simply be scripted to solely allow guests which have legitimate ClickBank parameters, just like the ClickBank receipt.

2.       A Thank You web page ought to all the time be protected by the ClickBank Hyperlink Safety Script and a Secret Key. ClickBank offers code examples on the Vendor Instruments web page that present how a scripted web page can confirm the ClickBank Proof of Buy (CBPOP) worth. The Thank You web page can then be scripted to solely allow guests which have a sound CBPOP worth. It's price mentioning that lower than 2% of registered ClickBank distributors use a Secret Key. Nevertheless, for gross sales on any given day, over 50% of the websites that make a sale use a Secret Key. The lesson right here is that essentially the most profitable ClickBank distributors shield their product utilizing the ClickBank Secret Key and CBPOP.

3.       Examine the time. ClickBank passes the time of the unique sale in pc epoch time (seconds since 1970). A scripted Thank You web page can simply confirm that the order occurred inside a given variety of days. The Thank You web page can then be scripted to solely allow guests inside a particular variety of days for the reason that unique sale. This prevents folks from accessing the Thank You web page URL through bookmarking or sharing.

4.       Script and log the customer information. As soon as your scripted Thank You web page has filtered out robots and unverified guests, now you can precisely observe distinctive guests by logging the receipt quantity. Clearly, some shoppers will obtain a product twice if they've issues, however a scripted Thank You web page will can help you match distinctive guests with distinctive gross sales.

I hope this helps demystify the occasional inconsistencies between ClickBank gross sales numbers and Thank You web page visits. The brand new ClickBank integration with third-party analytics applications ought to assist much more. Search for it within the close to future.

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