[Release] PHILADELPHIA, Nov. 05, 2019 (GLOBE NEWSWIRE) — Pepperjam, a number one affiliate marketing online expertise and companies options supplier, as we speak introduced findings from a recently-commissioned survey carried out by Forrester Consulting. Pepperjam commissioned Forrester to discover over 170 executive-level entrepreneurs’ perceptions of affiliate marketing online and the worth it contributes to their general advertising aims.
General outcomes confirmed that affiliate marketing online is ranked because the primary channel for buyer acquisition and is relied upon as a confirmed and significant income driver. Of entrepreneurs who at present leverage affiliate as a part of their advertising combine, 20% ranked it as their high channel for buyer acquisition adopted by paid and natural search (16%) and show (15%). Survey respondents additionally indicated that they valued the affiliate channel when it got here to pricing flexibility and felt the channel provided higher transparency and model security as in comparison with different paid channels. These findings emerge at a transitional time when the trade’s enlightened entrepreneurs are refusing to accept the established order and as a substitute prioritizing affiliate as a central progress technique.
“The associated fee for entry to Fb, Instagram and Google audiences continues to extend. Entrepreneurs want a scaled subsidy to optimize the general unit economics of their companies and affiliate marketing online is delivering on that vital want. The mix of diversified scale delivered by progressive expertise, and outcome-based pricing fashions is the blueprint for creating working leverage and turning promoting right into a revenue middle. Online marketing, when achieved correctly, is enjoying a starring function in fixing for the trendy entrepreneurs' dilemma,” mentioned Matt Gilbert, Pepperjam CEO.
For extra perception, you'll be able to learn the total examine or view the recorded webinar .
Pepperjam is a efficiency advertising options supplier powering progress for entrepreneurs in search of a scaled various to their main gross sales and advertising channels. Ascend™, Pepperjam’s cloud-based affiliate marketing online lifecycle platform, delivers the class’s solely totally built-in companion discovery, recruitment, monitoring, fee and model security resolution. Powering over $1B in gross merchandise gross sales and supported by a complete service crew together with the class’s solely in-housing observe, Pepperjam is headquartered in Philadelphia, Pa. and retains places of work in NYC, Santa Cruz and Wilkes-Barre. Pepperjam is a portfolio firm of Banneker Companions and the Permira Funds. Extra at .